Privacy Policy
Last updated: March 17, 2026At Modern Exteriors LLC, we respect your privacy and are committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, and protect your information when you visit modernexterior.com. By using our website, you agree to the terms of this Privacy Policy.
Information We Collect
1. Personal Information
Information you provide directly through our forms, including:
- Your name
- Phone number
- Email address (optional)
- Zip code
- Service interest and project details
2. Non-Personal Information
Information collected automatically when you visit our website:
- Browser type and version
- Operating system
- Pages viewed, time spent, and navigation paths
- Referring website or search engine
- IP address (for general geographic information)
- Device type and screen resolution
3. Cookies and Tracking Technologies
We use the following cookies and tracking technologies:
- Attribution Cookie (me_attr): A first-party cookie that stores how you found our website (e.g., which ad or search you came from), your landing page, and referral source. This cookie is set on your first visit and expires after 30 days. It helps us understand which marketing efforts are working.
- Google Analytics (GA4): We use Google Analytics 4 (measurement ID: G-5S1YYH7QZ2), implemented via Google’s global site tag (gtag.js), to understand how visitors interact with our website. Google Analytics collects information such as pages visited, time spent on pages, how you arrived at our site, and general demographic and interest data. This data is aggregated and anonymous. Google Analytics uses first-party cookies (such as _ga and _ga_*) to distinguish unique visitors and sessions. Data collected by Google Analytics is processed by Google in accordance with Google’s Privacy Policy.
- Google Ads Conversion Tracking & Remarketing: We use Google Ads tags (via gtag.js) to measure the effectiveness of our advertising campaigns and to serve relevant ads to visitors who have previously visited our website. This may set third-party cookies from Google for conversion tracking and building remarketing audiences. These cookies allow us to show you ads on Google’s advertising network after you visit our site. You can opt out of personalized advertising by visiting Google Ads Settings.
- GoHighLevel Tracking: We use GoHighLevel’s external tracking script to capture marketing attribution data (UTM parameters and Google Click IDs) when you visit our website. This data is linked to your contact record if you submit a form, enabling us to understand which marketing channels generate inquiries.
- CallRail: We use CallRail to track phone calls generated from our website. CallRail may dynamically swap phone numbers on the site to attribute calls to specific marketing sources.
You can adjust your browser settings to refuse cookies. Note that disabling cookies may affect phone number display and certain website functionality. To opt out of Google Analytics tracking specifically, you can install the Google Analytics Opt-out Browser Add-on.
How We Use Your Information
We use the information we collect to:
- Respond to your estimate requests and inquiries
- Schedule roof inspections and provide quotes
- Send project updates and follow-up communications
- Understand how visitors use our website to improve content and functionality
- Measure the effectiveness of our advertising
- Enrich your inquiry with service territory information based on your zip code
How We Protect Your Information
We take appropriate security measures to protect your personal information from unauthorized access, alteration, or disclosure. Form submissions are transmitted over encrypted HTTPS connections and processed server-side. We do not store sensitive information in cookies or client-side storage.
Sharing Your Information
We do not sell, rent, or trade your personal information to third parties. We may share your information with:
- Our CRM Provider (GoHighLevel): When you submit a form, your contact information is securely transmitted to our customer relationship management system so our team can follow up with you. Your information is protected under GoHighLevel’s privacy policy.
- Service Providers: Trusted third parties that assist in operating our website, including our hosting provider and analytics services.
- As Required by Law: When disclosure is necessary to comply with legal obligations or protect the rights and safety of our users or the public.
- With Your Permission: When you share positive feedback about your project, we may repurpose and share that content unless you request in writing that we stop.
Third-Party Links
Our website may include links to third-party websites. We are not responsible for the privacy practices or content of external sites. Please review their privacy policies.
Your Choices
- Opt-Out: If you no longer wish to receive communications from us, contact us directly at (855) 556-6337.
- Disable Cookies: Adjust your browser settings to refuse cookies or notify you when cookies are being used.
- Google Analytics Opt-Out: Install the Google Analytics Opt-out Browser Add-on to prevent Google Analytics from collecting data about your visits.
- Google Ads Personalization: Manage your ad personalization preferences at Google Ads Settings.
- Request Updates: Contact us to update, correct, or delete your personal information.
- SMS Opt-Out: Reply STOP to any SMS message to unsubscribe.
Data Collection and Communications
We collect your contact information — including your phone number, email address, and consent status — to provide communications via SMS, phone calls, and emails related to your roofing project or inquiry. This information is used solely for the purpose of delivering communications related to the service you have requested.
We will not share your opt-in to our communications program with any third party for purposes unrelated to providing you with our services. We may share your personal data with third parties that help us deliver communications, including platform providers, telephone companies, and email service providers.
Children’s Privacy
Our website is not intended for use by children under the age of 13, and we do not knowingly collect personal information from children. If you believe we have collected such information, please contact us and we will delete it promptly.
Updates to This Policy
We may update this Privacy Policy periodically to reflect changes in our practices or for legal and regulatory reasons. Please check this page regularly to stay informed.
Contact Us
For any questions or concerns regarding your privacy, please contact us:
- Phone: (855) 556-6337
- Email: info@modernexterior.com
